- There are so many templates out there, do you really need to pay someone to help you with yourlanding page designs? Hey everyone, I'm Neil Patel. And today I'm going to break down, if you should design yourown landing page from scratch or use templates? Which one sells more? When you design yourlanding page from scratch, you'll have higher costs.
A few skills that areinvolved that you need when you're designing from scratch. One, you need a designer, a copywriter, a marketer and a developer. In essence, four things. Now, if you can do themall yourselves, great. If not, you're going tohave to hire all from. Load time and speedbecome harder to manage as you have to optimize everything. You have to compress your own images, optimize your code forload time and performance.
A study on landing page conversion rates, and site speed by Portent showed that website conversion rates dropped by an average of 4.42% with each additional second of load time between zero seconds and five seconds. You also do a lot of AB testing to figure out what's causingthe best conversion rates and what elements on yourlanding pages are causing the conversion rates to drop. And chances are, you're going to havegreater odds of failure because there are a lot of small things that you need to do right. And that's what makes it really difficult when you're designing orcreating your own landing pages. If you've done this so many times, yeah, you probably know what to do, but if you haven't done it many times, then you're going to haveto make a lot of changes and tweaks and constantly test. Now on the flip side, when you use landing page templates, most companies that offer templates, offer ones that are battle-tested. In other words,
if you have a book that you're selling, there are book landing pages, if you have a SAS productthat you're selling, they have SAS landing pages and if you have a service-based business, they have service-based landing pages, that other people have tested and they're trackingwhat's working, what's not. They'll look at the conversion rates from all the landing pages and see what improvementsaffect conversion rates and what improvementsdecrease conversion rates. You won't have to worryabout load time as much, speed as much or even image sizes. All you have to do is focuson the marketing side, which is driving trafficto your landing pages. Some platforms out there to check out that already have landingpages are LeadPages, Unbounce, ClickFunnels, Instapage, HubSpot. Now, if you asked me, "Neil, should I create alanding page from scratch or should I use a template?" What we've typically foundis if you're a new business, you haven't done much marketing, go with the landing page templates. Because if you do that, you'll know where to startand you're better off. But if you have a Large company, you're doing millions andmillions of dollars in revenue, heck even millions in profits, and you've done marketing, you have your own marketing team, what I would recommend is you still look at the landing page templates but you have your own team building. What you're doing is you'relooking to see what's working and then you're doing yourown customized version of it. That way, you're notstarting from scratch, but then you're notusing that quote-unquote, generic template thateveryone else is using and it's a little bit more customized. So in essence, you know, youwould still use the templates, whether you have a bigbusiness or a small business, but more so for the bigger businesses, you're still designing it from scratch but using the template asmore sort of a starting point so that way, you knowwhat to build that'll work versus having to run allthese tests from scratch and worry about copy andyou know, all these elements that are going to just takeforever to create from scratch.
If you need help with your landing pages, your conversion optimizations, check out my ad agency, NP Digital. We'll just do the marketing for you. If you have any questions,you can leave a comment below. I'm always here to help. If you enjoyed thevideo, like it, share it, tell other people about it. Thank you for watching.
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