Alexa rank is one of the most crucial aspect in determining your site's evaluation in the eyes of advertisers, marketers and Google itself. Alexa rank is a Global rank metrics to judge your all over authority, your strength of backlinks & value of your contents which is appraised and acknowledged worldwide. Reading these lines, you should ensure that you are not missing any opportunities to get your website lay back at least in terms of Alexa ranking. And enhancement in your Alexa rank can not only make a huge impact on your website health but also can create a great impression on the reader's eyes.
In the upcoming part of this article, we will let you know what is Alexa rank and how it is calculated. Not to worry if your site lags behind from your competitors - we have got proven and most effective tips to boost your Alexa score.
All about Alexa Rank - Get the basics right
Alexa Rank is nothing but a relative ranking of your entire website's performance calculated by the complex algorithms with the help of the datas encapsulated. It consists of all the aspects that makes your website perform - the traffic generated, backlinks and inbound links, position in Google search engine and many more. It helps you to gain an rough idea about how your site stands against it's competitors. Having a decent alexa rank is absolutely necessary for your website to perform consistently and evaluate itself.
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Why Alexa Rank is so vital?
There is no other metric that tells how your website or blog is achieving all the things as accurate as alexa rank. Alexa rank of less than 50,000 is considered to be a very fair and reasonable as there are millions of domains that are being uplaoded every day into the server of Google. With the burning competition, keeping the limit fixed is very difficult. Let us take a tour into the reasons why should you concentrate on it.
1. Better Insights for yourself :-
As said earlier, this indexing scale gives you overall impression of your website or blog's performance. Thus you can figure out the points at which your site is lagging behind from your competitors or relevant sites with same niche. Decreasing Alexa rank gives you a complete information about how your site is growing gradually.
2. Compare with your Competitors:-
The best tool to compare your site with your counterparts in all SEO aspects, how both of you are performing on a same keyword. It becomes easy for you to analyze stats and fix the issues where your site is lagging.
3. Market Opportunities:-
One of many beautiful utilities of alexa rank is to see in which way marketers are investing or tending to invest. Gives you the right way to pave your content in a profitable niche.
Effects of Alexa Rank in Your SEO score
As of now, there is no direct connection between your Alexa rank and SEO performance. But these two have an indirect correlation between them. Keeping your content perfectly optimized for search engine brings lot of readers from organic search which in turn helps to perform better in alexa ranking.
Let us explain that with an example here. Suppose two blogs have bee choosen different keywords . One with heavy competition and another with very less competition - both having approximately same search volume. Now in search results, people get to see the second blog more because that appears on the 1st or second page whereas the other blog ranking much behind due to heavy competition.
This ultimately brings a lot of organic traffic in form of clicks & impressions in the first blog which has an enormous effect on boosting the alexa rank.
Where to check Alexa rank?
There are several tools for checking alexa rank of a domain with all it's sub
domains. For free support you can check websiteseochecker to have a look on your Alexa ranking.
However, SimilarWeb is one of the tool which we suggest for a better results. It is basically a chrome extension which is free to use and gives mostly accurate results.
SimilarWeb judges the traffic of your website on basis of three main factors such as Country, Global & Category. This all collectively give a fair picture of your site's and evaluation of rank score.
"Good" Alexa ranking - an estimate
To get an proper estimation of a good Alexa ranking is very tough task to be honest. Different experts have opinions that don't match with each other.
Many bloggers set a goal of under 100k in initial stages whereas for many it is too high. I personally have been going with the first number keeping in mind all the possibilities. However, taking under 100k global ranking is not enough because that can slip anytime if you are not careful enough. It is always better to check and compare with your immediate counterparts to have a better view on it.
Global Top 10 according to Alexa ranking
Below listed are the current leaderboard of top 10 websites according to Alexa
1. Google
2. YouTube
3. Tmall
4. Qq
5. Facebook
6. Baidu
7. Sohu
8. Login.Tmall
9. Taobao
10. 360.cn
Proven Steps to improve Alexa Ranking
Here comes the most desired part of this article. Now that you are aware of A to Z of Alexa rank, let's build a good Alexa rank for your website
1. Getting On-Page SEO right
This is the most important step in forming a good Alexa rank. Your website and posts should be fully optimized in terms of SEO.
This includes
-> Quality and words of your content. Contents with more words are generally most preferrable.
-> Getting your content interlinked with each other helps Google figuring out what your site offers
-> Get the keyword distributed and spread well over the content.
-> Post quality and relevant images with proper optimization
-> Give your meta tags, description and meta titles perfectly relating to the niche.
2. Building Backlinks
That is a very crucial and gradual process of getting your domain authorised quickly. The best way to earn a precious dofollow backlink is to provide guest post to another website with good DA. Backlinks from unique websites helps increasing your authority fast.
3. Sharing your content
This is another important aspect which can't be neglected at all. Sharing your content on social media platforms such as Facebook, Instagram,Reddit, Pinterest is much essential as these bring a lot of traffic to your referring URL.
4. Updating your content
Make sure your content is always updated with the current scenario. Be careful in updating old posts as per audience's need and thirst which changes everyday.
These are the most complete information about Alexa ranking that can be given. Do work on the aspects, get your technical SEO in place and bingo! You are in the right direction. Comment below if you had a wonderful experience and gained some brilliant knowledge about Alexa ranking.
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