And these tips would be really helpful for you if you are a beginner as it will give a bigger and better picture of SEO.
A
lot has been changed in Search engine optimization but some
fundamental principles are unchanged and they will be, because these
principles are the core of SEO.
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| Tips of SEO for beginners |
For
example, choosing relevant keywords with the right tools still stays
on the top.There are many SEO techniques that are still useful as
earlier.
Let’s get started with the tips and techniques:
Use related keywords for every page:
This
is the most common Seo technique, you all probably know that keywords
should be added to the pages you want to rank. The tricky part here is
where you use your keywords and how many times keywords should be used.
You
should make sure that the keyword must appear at least once in your
page’s title tag, once in the webpage URL, and in the first 100 words of
your content. If you are adding any picture in your blog then the
keyword should appear in your Alt text too.
For example, I am
optimizing one of my website’s pages around the keyword “digital
marketing”.Then I have to add this keyword to the key places to get my
page ranked.
Target long-tail keywords and short tail keywords:
Keywords play an essential role in Search Engine Optimization.
If
you want your content or your website should be on the top of the
search results then your keywords should be relevant to the customer’s
search intent. You should be very clear with the keywords to bring
traffic to your website or on your content.
Before
getting into the research of keywords, it’s important for you to know
the difference between long-tail keywords and short tail keyword:
Long-tail keywords:-
Long-tail
keywords are more specific search terms that consist of three to five
keywords even more such as “ buy breathable running socks for men”.
Short tail keywords:-
Short tail keywords are broader search terms that consist of one or two words such as “buy socks”.
At
the beginning of your SEO journey, you should be more focused on
long-tail keywords. A long-tail keywords have less competition because
of its lengths which makes it easier for the content to get ranked.
Provide an informative, optimized and attractive title tag:-
The
title tag would be the first meeting to the user who’s coming to the
page to read the content. It also decides whether the user will be
continuing with your content or will be heading to someone new, which is
why informative and optimized titles are a must.
Let’s look into these terms:-
Informative title tag:-
Informative
title tags give an idea of users/visitors about your page. It tells
users what your page is all about without click-bait language.
Optimized title tag:-
An optimized title consists of core keywords and should not be more than 55 characters.
Attractive title tag:-
An attractive title gets traffic to your page as it excites readers and makes them curious about your page and content.
Here are some tools for the title tag, start writing your title tag.
Moz.com
Coderseo.com
Totheweb.com
Go with the user-friendly content:-
According
to Wordpress, more than 2.75 million blogs are published every day on
the Wordpress only.There are thousands of people who have written on
the same topic before you have even thought of it. Why should readers
choose your content over them?
The answer is “User-friendly content first, SEO friendly later”
To
dominate your space, the most important thing that should be kept in
mind is that your content must be user-friendly first and SEO friendly
later. User-friendly content means that everything on your site is easy
to find, read, and use. And a good user experience means better
traffic, engagement, and sales. The goal is to write content that
readers love and get hooked on to your site. Tone plays a vital element
to attract your target audience.
Let’s understand with examples:
1.
Let’s say, your website is giving digital marketing services, the tone
should be “Formal” and “Serious”.These tones are often used for a
business standpoint presenting more facts than opinions. It also
encourages readers to focus on the services that are being offered on
the website.
2. If your website sells Clothing items for
girls, the tone of the website content can be “Young” or “Vibrant”.These
tones in writing focus on getting connected with the user on a
personal level.
Be specific with the tone while targeting a set of users to create user-friendly content.
Focus on the speed of your Website:-
Page
load timing plays a vital role in SEO. A slow webpage can eradicate
the user experience and disappoint people from buying your product or
services.According to a study, it can lead to a loss of 7% if there’s a
delay of 1 second in a page load time.The ideal load time of a page is 3
seconds, 40% of users are likely to abandon a website that takes more
than 3 seconds. This means that if your pages are slow, you are
expected to lose a battle for top organic searches, regardless of the
quality of your content or your website.
If
you want more traffic on the website get rid of the elements that slow
down your site. If your site is built upon a WordPress, you can
increase the speed by deactivating plugins you may have installed and
activated but don’t actually need.
Here is the best SEO software for beginners to know about the speed of your website and elements that should be improved:-
Gtmetrix.com
Start with web analytics from the beginning:-
Once you get a clear picture of your search engine optimization goals, you need software to track the activity on your site.
Google
Analytics, Google Search Console, and other private web analytics
software solutions can help you track your success. You should have
these web analytics in place, even before any user coming to your
website or on your page.
So whether you are
new to SEO, or an expert, I hope you get a lot of value from the SEO
techniques in this post. Stick onto these SEO techniques or tips to get
results in a short span in time.
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